Upskilling Opinions - What to do and whom to do it with.

I’m going to definitely plug Sprout’s learning, as well.

You specifically called out analytics, so I’d check out the social analysts section and courses, but there’s a lot here for you to dig into!

@Brooke B. Sellas your analysis is right on point. Knowing how ads work, how to quantify attribution and what to do next (the $60k question), is the ultimate goal. I don’t believe I have to be a savant at all things digital marketing, but I do have to be sufficiently competent in them if I am to participate in the conversations and offer valuable takeaways/recommendations. 

So far I have the Google Analytics Basic Cert. The Google Ads Display Cert in almost in my hands. Getting the Advanced GA Cert & GA Search Cert are also on the docket, then on to Facebook Certs. 

Admittedly, these only verify you know the architecture - what components exist within the system. The upper echelon of most companies generally recognize these as sufficient verification you are knowledgeable in “The Dark Arts,” which might be enough to let me do more advertising and analysis in the long run.

I just passed the Sprout Premium Analytics Certification and have the Google Analytics Basic Cert. Almost done with Google Display Ads Cert.  

I know we talked about it on the call, but let me call it out here, too! This is awesome, Bill!!! Congratulations!

Madalyn Sklar is my Twitter authority. https://madalynsklar.thinkific.com/

I can help with Pinterest. I have a new ads mini course, and my blog and live show cover Pinterest topics (among other things, but I’m heavy into Pinterest and tend to go deep.

There are also several good memberships you could look at: https://www.facebook.com/groups/1742266119167625 - it’s a free group, and Megan opens her paid membership a couple of times a year. Jennifer Priest is also a good source. She has a Facebook group, but also has a free course: https://www.smartcreativesocial.com/course/