LinkedIn Newsletter

We created one over a year ago, and it has grown to over 17,000 subscribers. It was low-hanging fruit for us because we already had a newsletter, so we just repurposed our email newsletter to the LinkedIn Newsletter. We share stories that are not big enough to work as a single post, and we keep it to about 4 smaller stories each week. We take some weeks off during the year, but we churn out about 40 editions. It really is low-effort if you’re already doing something like this: 

Check ours out on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7138941922970124288. 

​@ajl3photo Thank you for this insight! Our organization produces a handful of newsletters, so that could be something I could look into. How is the available analytic reporting? 

It’s not the most robust, but the organic analytics are fairly simple. It covers impressions, engagement, article views, and it can also tell you which subscriber demos make up your audience. It’ll also show you your most recent subscribers. 

I would love to see Sprout create analytics for LinkedIn Newsletters in the future. 😄

​@ajl3photo Love it, you can always put that idea on our product team’s radar, here 😄

Hi Stefanie! I wanted to pop in to say this post inspired us to start one as a way to repurpose our blog posts. I’ll keep you posted on how it does.

I am in B2B and we have not created a newsletter but I get invited to them all the time. It seems like a good way to round up content but I wonder how many people actually take the time to read them. It sounds like a good experiment!

Wow Julia! I love this. Yes. Definitely keep the thread updated. 

​@Heather Hernandez I need to get buy in first, but I think I would prefer to do this right now than add another platform. Especially since our LI page has over 300k followers and no other platform comes close. 

I don’t know if this will help, but we had about 85k LinkedIn followers when we launched and now have 17k subscribers for just the newsletter. It was a 20% adoption rate in one year based on the data. If those numbers hold true to your brand, you could see around 60k subscribers after your first year. Even if you make it half that to 30k, it could help when presenting this new idea to get buy-in. 

​@ajl3photo That is actually very helpful. Thank you!

We’ve been doing very well with our LinkedIn articles instead of newsletter. That can be another option to give it a try!

I have found success in LinkedIn articles and looking into the LinkedIn Newsletters. Would love any tips and following this thread. ​@ajl3photo I found your response insightful and so smart to repurpose the emails! 

We’ve used LinkedIn articles for repurposing some of our thought leadership type content (op eds, for the most part) and have also for a 2x month health and wellness newsletter that is emailed to subscribers. The thought leadership use case was stronger for us than the health and wellness use case for LinkedIn. I have been exploring the idea of LinkedIn newsletter, but leaning more into topics that seem to be more engaging to our LinkedIn audience. Not quite there yet, but on the radar! Will keep an eye on this thread for advice and tips.

We’re seeing some pretty decent success. We have 2100 subscribers to the newsletter and are seeing about a 26% email open rate on average and around 10-15 website clicks each so far. We’ve also had the newsletter mentioned to some of our reps. For us, it’s a way to expand reach and repurpose some blog posts so I’m happy about this success and I’ll be interested to see how the tactic grows.

We’ve been considering the same thing, so its great to see all these examples of success using them. 

I’d love to know, has anyone had content flop on LinkedIn newsletters and would be willing to share? I find I learn so much more from the fails than successes!

We’re doing a newsletter and while the publishing process is easy enough, I’m not the one actually creating the content for it. I’m also not super thrilled about the available analytics.

​@julia.gross I’m curious if you’ve found any benchmark data. Our numbers “appear” to be “pretty good” haha But I’m honestly trying to figure out how I can measure success (as well as talk about it).

​@ajl3photo Thanks for this! Are you aware of any benchmark data out there? I agree these numbers are graet, and think what we’ve seen on our newsletter so far is too. I’m just thinking through how I might be able to best communicate this success with leadership.

I have not seen any. When we created the newsletter a year ago, it was still a brand new thing to LinkedIn. A year in, we continue to see growth and engagement continues to thrive on them. We noticed that the first article is the most important and it needs a striking image to be effective. Those are just a few things we’ve adjusted to continue gaining an audience there.