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Question

How to Optimize Instagram Reels Scheduling in Sprout Social for E-Commerce Engagement?


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Hi Sprout Social Community,

I’m using Sprout Social Standard to schedule Instagram Reels for an e-commerce Shopify store (~1,000 followers), aiming to boost product engagement. Reels post successfully, but analytics show low engagement compared to manual posts. I’ve followed Sprout’s scheduling guide.

Setup: Sprout Standard, Shopify, Instagram Business, 3 Reels/week.
Steps Tried:

  • Used optimal posting times from Sprout’s analytics.
  • Added hashtags and captions in Compose.
  • Tested video lengths (15-30 seconds).

Any tips to improve Reels engagement via Sprout scheduling? Are there specific settings or workflows that enhance performance for e-commerce?

Thanks for your insights!

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