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[Toolkit] Everything You Need to Prove Organic Social Media ROI

[Toolkit] Everything You Need to Prove Organic Social Media ROI
Laura Porcincula
Community Manager
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I know that proving the ROI of organic social is one of the biggest challenges social media managers face. It’s also key to securing the budget and buy-in needed to continue your growth and impact. In today’s budget-conscious environment, connecting social performance to real business results is more important than ever.

That’s why I’m excited to introduce this social media ROI toolkit. It’s designed to help you measure, communicate, and amplify your impact with proven frameworks and formulas—so you can clearly show the value of social in terms that matter to your business. In this toolkit you’ll find:

Reporting resources
Set goals that establish a clear path toward revenue with our social media KPI template. Use our social media analytics template to track organic efforts, so you can fuel your paid approach with data-driven insights. With these resources, you’ll gain a clear understanding of how social contributes to broader business objectives.

Benchmark data
The 2024 Content Benchmarks Report provides a deep dive into performance trends across industries and social networks. Use this data to see where you stand, identify opportunities for growth‌ and back up your strategy with competitive insights. Stay ahead by understanding what success looks like in your space.

Presentation-ready decks
Make the case for social’s impact with two ready-to-use decks designed to help you tell a stronger ROI story. Use them to share your results with leadership, align with your marketing team and showcase how your strategy is driving measurable business outcomes. Confidently present the numbers that matter most.
 

5 replies

ajl3photo
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  • Level 4
  • 30 replies
  • March 12, 2025

Maybe I’ve missed it, but it would be nice if there were some templates already populated into Sprout so that we could download our own ROI kit that we can present. I enjoy the custom options, but sometimes I just want a template that is premade that I can use right away. 


Gayatri Shukla
Community Manager
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Hi ​@ajl3photo, here are some pointers from ​our team: We do offer custom reporting as a part of Sprout’s Premium Analytics Add-On. However, we think you’ll still find value from these presentation templates—specifically the social media scorecard. It’s designed to highlight the social media performance metrics execs will care most about, along with your personal strategic insights. Plus, it can be tailored to your brand colors for further personalization. 

Was this helpful? 


ajl3photo
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  • Level 4
  • 30 replies
  • March 27, 2025
Gayatri Shukla wrote:

Hi ​@ajl3photo, here are some pointers from ​our team: We do offer custom reporting as a part of Sprout’s Premium Analytics Add-On. However, we think you’ll still find value from these presentation templates—specifically the social media scorecard. It’s designed to highlight the social media performance metrics execs will care most about, along with your personal strategic insights. Plus, it can be tailored to your brand colors for further personalization. 

Was this helpful? 

I’m asking for more of a custom form that can be an already premade template that a user selects in the reporting. Currently you have to create the report itself using the widgets, which I don’t mind, but I know for first-time users that can be daunting. Having a pre-made template could be great tool in the Sprout kit. 


Gayatri Shukla
Community Manager
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ajl3photo wrote:
Gayatri Shukla wrote:

Hi ​@ajl3photo, here are some pointers from ​our team: We do offer custom reporting as a part of Sprout’s Premium Analytics Add-On. However, we think you’ll still find value from these presentation templates—specifically the social media scorecard. It’s designed to highlight the social media performance metrics execs will care most about, along with your personal strategic insights. Plus, it can be tailored to your brand colors for further personalization. 

Was this helpful? 

I’m asking for more of a custom form that can be an already premade template that a user selects in the reporting. Currently you have to create the report itself using the widgets, which I don’t mind, but I know for first-time users that can be daunting. Having a pre-made template could be great tool in the Sprout kit. 

Ah got it, thank you for clarifying! Passing your feedback along to our team!


Gayatri Shukla
Community Manager
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Also, ​@ajl3photo - my follow-up request is going to bring in a sense of dejà vu for you 🙈, but do you mind dropping this suggestion in on the ideas forum? This way your feedback will directly reach our product team! Thank you! (And, Happy Friday!) 💫


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