Really great read on how brands and agencies are evolving their strategies with influencers. The most interesting thing to me is on the pricing model and how agencies are working through that.
Data collection was also eye opening. Normalizing the process and going beyond a simple screenshot of engagement metrics could help make influencers more professional, reliable, and consistent in their deliverables, as well.
Do you work with influencers? Are you prices public? How are you collecting the data?
