[Toolkit] Everything You Need to Prove Organic Social Media ROI

I know that proving the ROI of organic social is one of the biggest challenges social media managers face. It’s also key to securing the budget and buy-in needed to continue your growth and impact. In today’s budget-conscious environment, connecting social performance to real business results is more important than ever.

That’s why I’m excited to introduce this social media ROI toolkit. It’s designed to help you measure, communicate, and amplify your impact with proven frameworks and formulas—so you can clearly show the value of social in terms that matter to your business. In this toolkit you’ll find:

Reporting resources
Set goals that establish a clear path toward revenue with our social media KPI template. Use our social media analytics template to track organic efforts, so you can fuel your paid approach with data-driven insights. With these resources, you’ll gain a clear understanding of how social contributes to broader business objectives.

Benchmark data
The 2024 Content Benchmarks Report provides a deep dive into performance trends across industries and social networks. Use this data to see where you stand, identify opportunities for growth‌ and back up your strategy with competitive insights. Stay ahead by understanding what success looks like in your space.

Presentation-ready decks
Make the case for social’s impact with two ready-to-use decks designed to help you tell a stronger ROI story. Use them to share your results with leadership, align with your marketing team and showcase how your strategy is driving measurable business outcomes. Confidently present the numbers that matter most.