Every marketer knows there are no overnight successes in social. A trending brand post has less to do with luck and more with time spent building and executing on a sophisticated strategy. The brands that pull it off have put in the work to reach a high social media maturity.

And that’s great news.

Effort is way easier to control than luck. Any brand can put in the work needed to create a buzzworthy social presence. It just takes dedicated time and resources.

Check out this recent article from the Sprout Social blog about social maturity and your career.