Throughout my social media career (close to a decade), it’s always been me + a manager in a marketing communications role that’s been willing to listen. Sometimes, they’re there as a requirement and don’t really care about the impact of social.

This year’s standout moment was finally getting an intern and being able to manage and, more importantly, see their growth and curiosity formulate. It puts things in perspective if you’ve been wondering if “am I right for this role?” and also gives small teams/solo team the opportunity to flex in other areas instead of spinning their wheels. If you’re in this situation, always push for the ask since it can give you time to focus on the most important areas while also testing your abilities as a people manager.