Thank you all so much for attending today’s Build your Personal Brand session with @talissa.beall and @steph.hermanson. I’ll be sharing the recording here as soon as possible.

Here’s some outstanding questions from today’s event. If you didn’t get a chance to get your question in, please feel free to drop them below!

• Lynette asked, can you touch on how “best time to post” is calculated?
• @Krista asked, can you give us a breakdown of the other analytics on the benchmarking page of the LinkedIn Social Selling Index? For example: 1 of 6 Team SSI Rank, Top 2% Industry SSI Rank and Top 5% Network SSI Rank
• Do you have any book recommendations for learning more about building your personal brand as a content creator/influencer?

• When talking about unique content, does Linkedin need to be unique, as in not on your Twitter or other platform?

This is the LinkedIn Social Selling Index we shared today, let us know in the thread what your score is and feel free to share your LinkedIn profile too! (Feeling pretty good about my score, 60/100)

Also, @lauren.at.guide here’s the link to Hug Your Haters, the book @steph.hermanson mentioned.

If you want to learn more about how you can work with the Premier Success team more often follow this link.

Sign up for our next session!

Thanks so much - for the link, and the webinar!!

Hey Lynette, great question! I took a look at our best times to post tool in Sprout and here’s the deets on how it works:

We pulled this data by analyzing social media posts from all industries, networks and time zones to see which times those posts received the most engagement.

The times audiences are most likely to engage on social vary by industry. This tool identifies the best times to post for the ten industries we have the most data on. If you don’t see your industry listed, check out the general best times to post or use Sprout Social to identify the best times to post on social media for your specific audience.

While some folks may start their morning checking out their Twitter feed, they might kick off their workday by looking at LinkedIn. That’s why the best times to post also vary by network. Choose which network you’d like to post on to ensure you’re scheduling for the highest engagement.

If you are a Sprout Customer, you also have access to Optimal Times using our patented ViralPost tech. 

The ViralPost algorithm analyzes your audience’s engagement patterns, content velocity and other factors to detect the most active times for authentic engagement. Using this feature surfaces the best times to post right at the point of scheduling — calculated for each unique profile on each specific day.

Hey Krista! I love that you are going to be sharing this with your executives and team. It’s always interesting to see how LinkedIn grades your use of the platform. It’s a nice little hidden tool!
 

For the other metrics:

• Industry SSI Rank - This is how your score ranks among all other users of LinkedIn that are in your industry. Reminder, that you set your industry at the profile level. Here’s how you edit your industry just in case. 
• Network SSI Rank - This is how your score ranks among users you are connected with on LinkedIn. 

LinkedIn will break down the 4 key pillars of the score into 25 point sections. 

1. Establish your professional brand - Complete your profile with the customer in mind. Become a thought-leader by publishing meaningful posts.
2. Find the right people - Identify better prospects in less time using efficient search and research tools.
3. Engage with insights - Discover and share conversation-worthy updates to create and grow relationships.
4. Build relationships - Strengthen your network by finding and establishing trust with decision makers

Is there anything else I can help walk you through?

LauraPorcincula wrote:

Here’s some outstanding questions from today’s event. If you didn’t get a chance to get your question in, please feel free to drop them below!

• When talking about unique content, does LinkedIn need to be unique, as in not on your Twitter or other platform?

Steph and I both agree that it’s perfectly fine to recycle content across social platforms. You’re already juggling so much with work and trying to have a personal life—it’s a bit unfair to expect unique content for every platform every time. 

It’s not a bad idea to tweak your copy and your images a bit so it’s optimized for the social network you’re posting to. Also, if you can, try to avoid posting on the same day and time across all of your active networks, just in case your followers are connected across your different channels. 

Also, I meant to share this earlier, LinkedIn now allows you to schedule content natively, just like the other social networks. So if you’d prefer to knock out your brand building in a single sitting each week, you can set up several posts at a time. 

For Sprout Employee Advocacy users, you can also use the tool to schedule your own personal branding posts across your connected networks. If you don’t have Advocacy, but do have Sprout, you can connect your personal profiles and schedule out of the Publishing section. 

The event recording is here! For those who missed the session, you can catch up by watching the recording below. If you have questions for @talissa.beall or @steph.hermanson, feel free to drop them in the thread!