My most proud moment in social media was definitely when I switched over to work in social media full time. Initially, I was working in SEO/content marketing, and discovered it wasn’t something that I particularly enjoyed. After working with a previous social media manager, I got the opportunity to make the switch officially, and it’s been a blast ever since. I’ve had successes, for example, reels that went viral or executed campaigns that helped us gain new leads, failures like posts that don’t perform well, and even opportunities for me to grow and learn, and expand on my career.