Last Christmas, we posted a video of our annual office Christmas caroling on Instagram. (We’re a trucking company, so not exactly the typical, but content is content :) 

A reeeeaaaallly good video on our Instagram up to that point would get 2-4K views. 

This one soared to over 20K views. 

Point being - yes, you want to strategically post content that fits your industry/audience etc. But sometimes, going a little off-script and trying something new can be rewarding! You might discover something new that your audience cares about. 

~ Keep posting!