🔴 Watch Recording: Level-up Series: Crafting a Compelling Social Strategy

• What to do when you’re listening to your audience but their sentiment doesn’t line up with other metrics? ex: receiving multiple comments on a post that the audience don’t like the content but the post performs well in terms of conversion?

This is a really interesting question! Are they saying what they don’t like about the post specifically? Maybe you can iterate on it and change the element they dislike? I take it being controversial is not your strategy … maybe it should be cause it seems to be working? I would experiment for sure!

• Is it a good idea using AI as an help for Instagram SEO?

I haven’t tried it myself so I can’t speak to how successful it would be, but I like the idea! I think it’s definitely worth a try!

• Question from @jill.johnstone king:  Which platforms have given you the best results? Are you primarily focused on students or attracting faculty/researchers?

Fortunately, we have a really awesome Division of Student Life that focuses on current students and an amazing Admissions department that prioritizes prospective students. While students and future students are segments of our audience our focus is really on reaffirming our global brand strength and sharing all the research and innovation at our institution, which hopefully also helps to attract the best and brightest faculty and researchers.

• Question from @kaenaat: How can you ensure your social strategy is able to find a balance with B2B and B2C audiences? Especially when you are a global brand and have multiple channels.

I think the elements of a good social strategy (My 6 Ms) are the same across any industry. But each element will be different to fit the needs of individual B2B and B2Cs. For instance, everyone should have goals but everyone’s goal for using social media might differ.

• Question from @michaelajo20: Can you speak to fostering community and growing channels via community management? Would love to incorporate this into our strategy updates  

Like I mentioned during the presentation, I think listening to tap into what your community is thinking and feeling is a big part of it. See the humanity in your audience and when you engage with them make sure it’s an authentic and meaningful engagement.

Did you miss yesterday’s event? Watch the recording now!