15 years in and we’re not slowing down. This is Where Bold Social Starts–Are You Part of It?

Ironically - taking it off social! As a company we’ve launched a new conference and in person meet ups to help the local and surrounding community better their social media strategies, meet people, and improve the overall local and regional social media ecosystem!

Love it! Really going to try and make a better effort to connect here. I’ve enjoyed the connection made through the mentorship program.

I’ve started to play around with social more from the point of view of a creator so that I can be sure that the customer care I’m providing via social media is current and so that I don’t get behind on what is current. I’ve also been closely watching some of the new social apps that are popping up to fill the potential gap that will be left if TikTok does get banned.

I think this year one thing that I’m watching closely if for there to be a new player come forward in social media. Meta has a large market control but it’s clear even on their own social platforms that users aren’t happy with many of the recent changes and the far reach of meta. I would not be surprised if we see another tech company try to step in to fill the role that meta does currently while also leveraging the things users love from Tiktok and other apps. There have been so many people, even my own family and friends, that are stepping away from Meta completely this year. For a lot of those that are not doing so I’ve seen a huge portion that aren’t because they need that access for business purposes and if there was an alternative they would. If there ever was a time for someone to set to the plate to compete with them, it’s now! 

This year, my personal goal with social media outside of my professional role is to find new ways to utilize it and connect to organizations and others with similar interests and hobbies. I’ve been volunteering with a hospice and the conversations I’ve had with the connections I’ve made from that role in the end of life care industry have me looking at ways that social is being leveraged but end-of-life/death-care industry members and how it could be better used to connect, education and build. 

My bold move in 2025 is to start putting audience care at the heart of our strategies. Instead of stuffing feeds with content for the sake of content, I’ll be incorporating elements of digital wellness into brand messaging. I want to encourage more content that adds value to the lives of the people looking at it. As social media marketers, I believe we have a duty of care to digital audiences which will ultimately garner us more loyalty in the long term.

One bold move on social in 2025: we are moving to a monthly newsletter cadence ( from quarterly) on LinkedIn, aiming to reach 1M subscribers before the year is out. That’s a lot more content to produce and a lot of metrics to track. Wish us luck!

I plan to not overthink content this year. Sometimes 80% done is better than 100% perfect and never posted. 💚

We are also bringing the human side back to our social channels as an ecomm brand. People don’t want to be sold to on social in an old way. They want to be part of your movement.

My bold move is shifting perception within my own marketing department around social’s impact. It’s treated like a task and it’s hard to get a seat in the room where it happens (Hamilton fans anyone?). I’d like earn buy in from my colleagues that it’s a legit business function, one that requires a deep understanding of our audiences so we can craft content that meets them where they’re at. 

Social already touches everything they care about. I just need to shine the right light on how and why. 

If you’ve won this battle, I’d love to meet up for a virtual coffee sometime! 

Keeping authenticity locked-in while utilizing AI in as many ways as I ethically can. That’s a tough thing to do, and I’m sure I’m not the only one, but both factors are important.

We’re rethinking our entire social media strategy! We started this week by having a brainstorm where we talked about if social media started from scratch, what would we invest in? It led to some really creative ideas because we weren’t bound by follower counts or inertia or past conceptions! Excited to enact some of the ideas and toss out the things we’ve been doing because we felt like we had to.