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I'm curious how others in the industry are adapting to the recent changes in the TBB (Trade Buyer Behavior) social media promotion guidelines. What approaches are you finding effective? Any tools, platforms, or specific tactics that are proving successful for you?

 

Looking forward to hearing your thoughts and sharing ideas!

 

https://www.ttb.gov/ttb-issues-updated-industry-circular-use-social-media-advertising-alcohol-beverages

This is not my wheel house and I think the cannabis industry might have some good pointers on how to advertise when what you say and how you say it is highly regulated. 


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