Brand Ambassadors / Content Creators

Question

Wondering if anyone has successfully created a team of local creators/micro-influencers (1,000+ followers) to promote their business regularly, almost like brand ambassadors. We’re looking into this idea to increase the UGC associated with our brand from other accounts on social and would love any insight into what worked and what didn’t!

melissa.carrier · Answer

Influencers can be a very effective way to drive results with your marketing dollars. My best advice is to make sure you outline the program you wish to move forward with because there’s a lot of relationship building that will go into it that many teams don’t realize!

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