The Community Spotlight shines a light on an outstanding community member who is active, helpful and propels our community forward.
Alexa is a leader in educating social teams in creating accessible social media content. Her resource hub Accessible Social has resources, guidelines and more for anyone wishing to educate themselves on creating more inclusive content. Alexa was also the recipient of Sprout Social’s Always On award in 2020 and her article Five easy ways to make your social media more inclusive was featured in the Sprout Insights Blog. We are so happy to have you as part of our community Alexa!
Name: Alexa Heinrich
Title, role, and company: Social Media Manager, St. Petersburg College
Fun fact: I can lick my elbow.
What’s your favorite social account to follow right now? I love/hate following @USGovAltBot on Twitter because it exists to quote retweet federal accounts that forget alt text. It’s both infuriating and entertaining to watch so many government accounts get called out all the time.
If you had to eat one meal every day for the rest of your life, what would it be? Any sort of pasta dish. It’s hard for me to pick a favorite. I just love pasta.
When it comes to your work, where do you find inspiration? Weirdly, I do some of my best work and feel the most inspired when I’m angry, which is a near constant state when you’re an accessibility advocate. There’s just something about writing while gritting your teeth that really gets my creative juices flowing.
Top reason why you’re a Sprout user: Originally, I chose Sprout because I loved the branding! I stayed because I just love the product and the amazing people who work at Sprout.
Where can folks connect with you outside the Community Hub? I spend the most time on Twitter as @HashtagHeyAlexa, but folks can also find me on my website at www.TheRealAlexa.com.
What do you like to do in your off time? I’m a big fan of playing The Sims. I can’t control the chaos in my own life, but I can in The Sims…except when I forget to feed my cowplant.