Join us in spotlighting this month's community star, Katy Severance (
With a passion for transforming B2B brands on social media, Katy recently earned the title of 'LinkedIn Top Voice' in Social Media and Writing – a testament to her dedication to the craft.
Recent Project Accomplishment:
Katy's proudest achievement in 2023 was leading her first Social Team at Riskonnect, where she collaborated with EMEA marketers and a Digital Marketer to enhance the company's social media program. Grateful for the team's support, she highlights the success of engaging content like carousels and videos, with enthusiastic backing from the executive leadership team.
Favorite Social Accounts:
Katy's top 3 LinkedIn Company Pages include Riskonnect, Chili Piper, and Sprout Social. For digital marketing inspiration, she follows Meryoli Arias of Apollo.io and Emily Mireault of Nectar on LinkedIn.
Off-Duty Hobbies:
When not immersed in the digital realm, Katy enjoys life on her hobby farm in Spencer, Massachusetts, picking tomatoes, collecting eggs from her flock, and celebrating her recent engagement. A devoted advocate of animal rescue, she shares her home with a Shih Tzu and actively promotes #AdoptDontShop.
Workplace Inspiration:
Katy finds inspiration in managing LinkedIn Company Pages for B2B brands, believing social media is often the first touchpoint for prospects. Passionate about making social copy approachable, even in the risk management industry, she is expanding Riskonnect's presence on YouTube, seeing vast opportunities for the future.
Connect with Katy:
Outside the Arboretum, connect with Katy on LinkedIn here, and explore Riskonnect's LinkedIn Company Page here for innovative Company Page ideas. Let's celebrate Katy's journey and expertise in the dynamic world of social media!
