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It’s officially grind time to start working on our year-end recap for both our social channels and team reports. Over the past couple of years, I’ve been refining what I want the “End of Year Recap” to look like on social, and I’ve had some mild success with it.

I use the Reports tab in Sprout to find and highlight the top posts from the year. Since we’re a healthcare organization, most of these are patient stories, which is great because it allows us to give them some well-deserved recognition again. Specifically on LinkedIn, I’ll reshare the top-performing blogs, noting that they are our most viewed posts of the year, and it usually gets decent engagement.

I’m curious—what does your brand or company do, if anything, to recap the previous year? I’d love to hear your ideas and brainstorm together!

Hey! That’s a fun idea to share your top posts with your audience. For us in the Horticulture industry, we have a lot of customer testimonials and they always go over very well. 

Typically our leadership doesn’t put to much weight into organic socials, so while I share some of the top performing content, they are really interested in sentiment, how we are portraying our brand and how people are receiving it. 

Product feedback is also key - sharing how we can improve our product offerings, services etc. I hope this helps!

Hi there! I’m also in the healthcare space and we’re currently working on the “Best of 2024” series. We look at top performing social content but also want to give some love to those amazing stories (patient, news and research) that maybe didn’t get as much love online and try showcasing them again. 

The Social Team works with our News Team to help determine which stories to share. We also look at our internal news and see if there’s any “fun” content we could repurpose as well. Our employees love being highlighted on social so we try to show them some love as well. Hope this helps! :) 

Hey! That’s a fun idea to share your top posts with your audience. For us in the Horticulture industry, we have a lot of customer testimonials and they always go over very well. 

Typically our leadership doesn’t put to much weight into organic socials, so while I share some of the top performing content, they are really interested in sentiment, how we are portraying our brand and how people are receiving it. 

Product feedback is also key - sharing how we can improve our product offerings, services etc. I hope this helps!

Hey ​@KTBrines, I appreciate your feedback!

That’s really smart to point out about leadership and what they care about. I can definitely hyper-fixate on content that works and definitely need a reminder to think about it from our leadership’s perspective.

I also like the product feedback you mentioned. Hard to translate from a healthcare perspective, but I think doing something to engage our audience with some Instagram stories could be cool!

Thanks!

Hi there! I’m also in the healthcare space and we’re currently working on the “Best of 2024” series. We look at top performing social content but also want to give some love to those amazing stories (patient, news and research) that maybe didn’t get as much love online and try showcasing them again. 

The Social Team works with our News Team to help determine which stories to share. We also look at our internal news and see if there’s any “fun” content we could repurpose as well. Our employees love being highlighted on social so we try to show them some love as well. Hope this helps! :) 

Hey ​@kmichelle1121, glad to see a fellow healthcare marketer in here!

Your reply definitely does help me think of some ideas. Looking at top performing content is a great way to find what content to reshare since that’s what the audience is telling us they like!

When you share out your “Best of 2024” series, do you spread that out over a week or two, or do you target a specific day to share more content from the previous year?
Thanks!

We plan to spread the content over the last week of the month (between Christmas and New Years). Engagement varies since social engagement is normally lower at this time of year but this works better with our audience versus trying to package things into one post. We like the idea of doing a Spotify Wrapped-type post but couldn’t make that work this year. 

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