EOY Reporting

LinkedIn and Facebook overinflate their engagement numbers by including all clicks (clicks on a photo, click to your profile) as an engagement. I don’t consider this an engagement, so my team has to filter the data manually. We do this quarterly throughout the year so that the end of the year isn’t too bad! 

One challenge I’ve encountered is the fluctuation between Sprout and Meta numbers. To address this, instead of screen grabbing the table from Sprout, I manually enter the numbers into a table after cross-checking them with Meta.

Differentiating overall profile performance results for paid and organic. Tend to pull numbers from various places to make something that makes sense for our team.

My biggest challenge is working backwards to add tags to our posts so I can report on individual industries, social is not my main focus at my job and I don’t prioritize it until it’s too late 🤦‍♀️