Giveaway Day 10: Reflect & Celebrate with Us!

My team produced a vertical documentary for Instagram Reels for Tony Orlando’s last concert ever. It was special night and my team captured the emotion perfectly. They created it over 8 months ago, but it still makes me emotional to watch it.

https://www.instagram.com/p/C5ZZ7D_vWNf/

My career moment was publishing! Some of you know I’m passionate about the issue of burnout among communicators working in the social media space. I took the next step, built on a few talks I’d given and wrote a book on the subject! 

When you work in the digital space and things can be deleted quickly, it’s an AMAZING feeling to hold something with permanence like your book in your hands.

So many great moments this year (incredibly blessed to be able to say this) but one that stood out to me was being able to get more and more buy-in of my teams social media strategy and goals. This would not have been possible without the power of Sprout Social analytics. We have been able to grow our social media strategy and be very purposeful of what we produce and put out on our channels. It was a great feeling to feel incorporated vs. an afterthought :) 

A bonus for me also this year was attending one of the Sprout Social roadshows and speaking on stage! 

My career moment was publishing! Some of you know I’m passionate about the issue of burnout among communicators working in the social media space. I took the next step, built on a few talks I’d given and wrote a book on the subject! 

When you work in the digital space and things can be deleted quickly, it’s an AMAZING feeling to hold something with permanence like your book in your hands.

I think finding out how my social media posts are actually making a difference in sign ups for our school events.

My other win was getting yearbook sales up during our initial sales opening discount period from like nothing to double digits!!

Next year I have some more ideas for that to bump it up!

My favorite ARB moments are the live trainings I love them and learn something every time!

My favorite moment of this year was surpassing our revenue goal for affiliate marketing during our first year starting it. I came in a couple months after it began and am happy how it’s continuing to grow. Can’t wait to see what 2025 has to offer!

This is incredibly nerdy, but a big career win for me this year was creating and documenting an official social media strategy and set of digital policies for my organization. I’m a social media team of one on a new communications team of two, so this kind of documentation has never existed at my organization. I’m so excited to have something to point to when people come to me with questions about what can go on social. 

A neat career win this year - I’m a social media manager, and not usually a long-form article writer, but I felt super strongly about a topic at our college and wrote an article that was eventually picked up by the newspaper for the whole university! Sent to over 90,000 inboxes! It was very cool! 

robbie.schneider wrote:

My career moment was publishing! Some of you know I’m passionate about the issue of burnout among communicators working in the social media space. I took the next step, built on a few talks I’d given and wrote a book on the subject! 

When you work in the digital space and things can be deleted quickly, it’s an AMAZING feeling to hold something with permanence like your book in your hands.

CONGRATULATIONS! This is amazing! I need to grab a copy of your book and I am so curious where your Emotional Support Dumpster Fire came from...

It’s been my first year here! Participating in the Arb has been great and has helped me connect with people I otherwise would have never met. Working solo and entirely self-taught, the Arb and the mentorship program have been great helps for me to stay up to date on platform changes, best practices, and career planning. This forum has really helped me feel less isolated in my roll.

For me, my career win for the year was convincing leadership to create a student worker position to support my work! As the only full-time staff member responsible for website edits, graphic design, social media, and all else events and communication, it was really wearing on me - now I have a student worker for 10 hours a week who can help with newsletters, website edits, and of course, creating posts on Sprout! Sprout has been a great tool for us to use as it helps streamline the review process, giving her power to create while allowing me to make any necessary tweaks as needed. 🙌🏻

For me, my career win for the year was convincing leadership to create a student worker position to support my work! As the only full-time staff member responsible for website edits, graphic design, social media, and all else events and communication, it was really wearing on me - now I have a student worker for 10 hours a week who can help with newsletters, website edits, and of course, creating posts on Sprout! Sprout has been a great tool for us to use as it helps streamline the review process, giving her power to create while allowing me to make any necessary tweaks as needed. 🙌🏻

This is incredibly nerdy, but a big career win for me this year was creating and documenting an official social media strategy and set of digital policies for my organization. I’m a social media team of one on a new communications team of two, so this kind of documentation has never existed at my organization. I’m so excited to have something to point to when people come to me with questions about what can go on social. 

My biggest 2024 reflection is the growth I have personally had through change within my organization. Bringing teams together and building tons of new relationships done mainly virtually is such a challenge, but I have grown so much this year and really proud of that and all that is to come in 2025! And a plug for Sprout helping to bring our team together virtually is truly the glue where we can improve processes, find efficiencies and make our day-to-day social media world much better! :)

One of my favorite career moments this past year was attending a conference dedicated to career growth. I got to hear some amazing speakers (including Lauren Graham!), and the whole experience was so motivating and inspiring. It helped reinforce that I’m thankful to work for an organization that believes in my potential and actively supports my professional development.

My team produced a vertical documentary for Instagram Reels for Tony Orlando’s last concert ever. It was special night and my team captured the emotion perfectly. They created it over 8 months ago, but it still makes me emotional to watch it.

https://www.instagram.com/p/C5ZZ7D_vWNf/

I think finding out how my social media posts are actually making a difference in sign ups for our school events.

My other win was getting yearbook sales up during our initial sales opening discount period from like nothing to double digits!!

Next year I have some more ideas for that to bump it up!

My favorite ARB moments are the live trainings I love them and learn something every time!

This is a minor win, but one of my favorite career moments of the year was my vice president shouting out my social media strategy in an all-staff marketing and communications team meeting. After working in so many toxic offices, it was just a huge win to be recognized for the work I’ve been doing. Some senior leadership has trouble understanding the impact social media has on the brand, so it was a great feeling.