Hi everyone! My name is Jessica Carreras and I’m the director of communications for United Way for Southeastern Michigan (moderately large regional nonprofit). Recovering journalist, exercise enthusiast and mom.
I LOVE working in the nonprofit sector and am eager to connect with other nonprofit comms people. I’m passionate about telling stories through social, video and blogs/articles.
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Hi Jess! Super excited to see some nonprofit folks joining! Was the change from journalism to nonprofit hard?
Hi Jess! Excited to see someone else from Michigan on here! I’m Madison Wertz, the digital communications specialist at Hemlock Semiconductor in Hemlock (Great Lakes Bay Region), though I WFH in Royal Oak. I’m also a member of our United Way Committee, which plans our yearly campaign to raise funds for the Saginaw United Way.
One of the best parts of my job is sharing the things we do to support our community on social! As a graphic designer first, video has never been my strong suit, so I’m always eager to learn more. How does your team use video now to tell stories? Is vertical video on TikTok or Reels part of your social strategy?
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Hi, Jess! Another Jess(ie) from Michigan here! Glad to be here and looking forward to learning from each other! :)
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