🔦 Member Spotlight – Kassandra Quinn, Social Media Strategist, ModSquad
Meet Kassandra Quinn
This month’s Member Spotlight features Kassandra Quinn, a social media strategist who brings nearly a decade of experience, a strong sense of perspective, and a thoughtful approach to building strategy that actually connects. For Kassandra, community has always been at the heart of doing this work well. “This job has really high highs and some low lows, so people who get it are key. This little community here and on social has been such a great space for that.”
Beyond the Feed: Packing Cubes and Postcards
Before diving deep into the social world, Kassandra took a career break to backpack through Asia. That experience broadened her worldview and turned her into a seasoned expert in packing cubes and overnight buses. These days, you’re more likely to find her tending her garden, in hot yoga, or baking something sweet. She’s also a big fan of sending snail mail—a small but joyful way to stay connected and creative.
Recent Wins: Insight-Driven Strategy and Thought Leadership
Since joining ModSquad, Kassandra has led efforts to refocus their organic strategy to speak more directly to customer pain points while keeping the company’s voice and culture intact. She also launched their executive thought leadership program and kicked off internal employee advocacy efforts, making it easier for team members to share their expertise in a genuine, human way.
What Inspires Her
Kassandra keeps her eyes on the brands that are playing the long game—those who stay consistent, on voice, and find creative ways to make even the driest topics fun. She points to Merriam-Webster and the Audubon Society as great examples. She also finds inspiration in how brands like Intercom approach advocacy and thought leadership, and of course, enjoys the occasional chaos from Duolingo and Surreal.
Creativity That Grows in the Gaps
Kassandra’s best ideas usually don’t show up in a brainstorm. They come while walking, gardening, or doing something completely unrelated to work. “Creativity needs space to breathe. Forcing it never works as well as letting it sneak up on you.”
Drop into the comments to connect with Kassandra and share where your best ideas tend to find you.
Want to be featured in an upcoming Member Spotlight?
We’d love to highlight your story next. It’s a great way to share your experience, build your personal brand, and connect with others in the Arboretum. Apply to be considered.
