🍝 It’s National Pasta Day today in the United States! If I’m being honest, every day is Pasta day in my books. But since today it’s “official”, let’s talk about Pasta-focused chefs/culinary influencers on social.
My favorite Pasta account on social is: Nadia Caterina Munno aka The Pasta Queen. (Find her here on TikTok, and here on Instagram). She is a celebrity on culinary social with a combined total of 3.7+ million followers, has authored a book that you can pre-order on Amazon, and, wait for it - launched her own cookware range because she started getting inquiries on the ones she used in her videos. So she basically grew two new businesses from scratch all thanks to her social clout. Here’s her recipe for social success:
A. Humor: Can we talk about her hilariously melodramatic storytelling and scripts? Thanks to her, I now refer to pasta water only as “Tears of the Gods”. With a dramatic hair flip, of course.💃🏽 Check out the video below to see what I mean.
Video Source: The Pasta Queen’s YouTube channel
B. Simplicity: She makes reels/TikToks which are essentially short-format educational videos - that give you a quick, TLDR recipe for some pretty unique + homely pasta dishes. Not necessarily the kind you find at an Italian restaurant, but the kind that you find at an Italian Nonna’s house. No complicated ingredients, techniques, or equipment are involved. 🍝
C. Positivity & Empowerment. I find her content culinarily empowering because she makes me genuinely believe that I too can make pasta from scratch, while not breaking my back or setting the kitchen on fire. 😇
What about you? What are some of your favorite Pasta accounts on social? Drop them in thread below, and tell me why you’d recommend following them - you know I’ll follow them in a heartbeat 🙃.