A proactive marketing strategy can improve your customer relationships, brand reputation and your standing amongst key competitors. It’s not a magic trick for overnight growth, but in a way, it’s even better. It’s a controllable, scalable path toward long-term rewards.

Our team uses a few Sprout features to proactively engage with people across social. In this article, we’re peeling back the curtain to share our approach to proactive engagement. Plus, we’ve also rounded up our top tips for creating a strategy of your own.

Read the full article: https://sproutsocial.com/insights/proactive-marketing/