🔴 Watch Now: Mastering Organic Content: Strategies for Success

I have registered but may get pulled into a meeting at the same time. Will the recording be available? Thank you!

@bgretz Subscribe to this article and we’ll share the recording on this thread! 

I typically see things like “educational” “delightful” etc as content buckets - can you talk more about how you view these buckets and how often you update them?

How do you balance creating relevant/trendy content and having an audience that skews 65 and older?
 

Thank you to @Basicallybari for an inspiring and entertaining session today! We wanted to share the remaining questions from today’s event and will be sharing the recording on this thread as well! 

@madalyn.chapman: How do you suggest handling people who have a say over social accounts doing that exact thing - “can you just throw this us up”?

@april.hunt @tadzia.lee: Can you share more about social positioning?

@claireterry: I see certain brands on TikTok post the same video a few different times every few weeks or months. Would you advise doing that or no? Thanks!

@MaxineBartley: I struggle with getting other teams in the company to loop in social BEFORE agreeing to specific deliverables. How do you express the importance of being in conversations from the beginning?

@rachael.garland: What are some brands you think do a great job on their socials and have strong social strategies?

@caroline.miller: How would a social media strategy differ for a nonprofit/niche field?    

@sarah.moore Do you have hints to help the conversation with stakeholders that are really hesitant about being playful? I do not want our stuff to be ‘corporate bland’.

@Kmanoppello How do you get leadership to understand the importance of authenticity and being personable on social channels??

@akluge Do you incorporate AI into creating content for Jamba and Auntie Anne’s?

@sophie.gross How do you bring this fun tone with strict AP rules in place?

@melissa.judy How do you source UGC creators? Or are you simply sharing followers' posts?

@ashley.manivong How much reactive content is too much? Our stakeholders always have “urgent” matters to post on social

@Ahuey What percent of your time is spent on content creation, strategy, and other responsibilities?

@corrine.dorrian How often are you in the field shooting content vs. in the office creating the content/scheduling?

@Ahuey Who are some of your must follows to stay in the loop on social trends? 

@omontiano Any special advice for organic content from government organizations whose content is mostly sharing information and resources?

@hanisha.kapadia I typically see things like “educational” “delightful” etc as content buckets - can you talk more about how you view these buckets and how often you update them?

@jacob.kirsch Do you have any recommendations for storytelling for Nonprofits?

@paysonwick what is your weekly workflow with social planning/design?

@meetedzenebubu Is there a one sized fit content type for all social media platforms?

@kkramer How often do you post on each channel?

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@kkramer How often do you post on each channel?

We post 3 or 4 times a week on IG/FB.

1x at least on Twitter

3/4x on tik tok!

@april.hunt @tadzia.lee: Can you share more about social positioning?

This is how you position yourself on social, so really digging in on the problem, truth, human need you’re solving and your purpose on social.

Problem: what is your current business challenge or challenge on social? Is it you’ve lost engagement? You’ve lost your brand edge? You are building a community?

Truth: What is your brands truth? What is the need your brand is solving? For Auntie Anne’s, our truth is that we are the snack that fulfills and keep you moving and it gives you and your mood a boost.

Human need we’re solving: what is the solution your brand gives to your fans' needs?

Your purpose on social: this is your social strategy one-liner

@claireterry: I see certain brands on TikTok post the same video a few different times every few weeks or months. Would you advise doing that or no? Thanks!

I would advise posting the same thing over and over again. I would post a similar video if the purpose is to test a piece of content or series. but i wouldn’t post the same exact thing over and over again. 

@MaxineBartley: I struggle with getting other teams in the company to loop in social BEFORE agreeing to specific deliverables. How do you express the importance of being in conversations from the beginning?

I would continue to stress how important it is for social to be at the table because you’re the front lines and in the weeds with your community. All of your channels (social, email, digital, etc.) need to be synced so it isn’t confusing for your audience. 

@rachael.garland: What are some brands you think do a great job on their socials and have strong social strategies?

Zaxbys, Olipop, Jimmy Johns, Sweetgreen, Cava, Dunkin