🔴 Watch Recording: Level-Up Series: Strategize & thrive in organic social

• @DigitalComms: If making the world a better place - isn't a nicely engaged metric - how do you prove that it's meaningful ROI?

I think I’m understanding your question, remember messaging always takes repetition and you can keep track of the total number of pieces of content you published on social media in support of that goal and you can add the metrics to those posts. For instance, we posted 25 pieces of content in support of the “Making a world a better place” messaging last month and those posts received a total of xx likes, xx shares, and xx link clicks to our website.

• @ben.marcus: I have a strong photo video background. Our photo team and videography are historically from the catalog and Website style. I am asked to stay in my lane, but the team is so slow to turn out new content that is engaging that I wind up making work on my own. It cuts into my time, but it will avg 5-8x the performance. How can I get the two to meet in the middle?

I would suggest giving them photo credit in the social posts like this if they make deadline and you use their work. People tend to get motivated when they can see their name posted.

• @julia.roberts: How can you A/B test? How do you report on it? Do you do a post about the same topic one monthh and then test it out again in a different another month?

Exactly! But with different text or image or whatever you’re A/B testing. I don’t report on it but I use what I learn to inform future content.

• @rachael.hofmann: Any advice for helping to ensure you're getting *real* engagement with your actual target audience? I've had a ton of bots and spammers recently, as well as real people entirely unrelated to us seeing our posts. (They engage positively--which is nice--but it means our messaging isn't always reaching the people we want it to reach).

This takes time, but when I’m curious about this I actually look at the likes and click to the profiles to see who’s liking our content.

• @alexia.paglia: What is the best way to organically increase social media engagement with the constant algorithm changes?

For organic, don’t be reactive to the algorithm! Stay the course and let the algorithm do what it’s supposed to do, get to know you and your preferences. When an algorithm changes I keep doing the same thing and 9 times out of ten my numbers will bounce back to where they were if not close to where they were. I’ll only make adjustments if things have not returned in like a year.