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Happy Wednesday! Today, we’re talking all about creative brand campaigns!

Today brands have to go beyond traditional forms of building awareness, whether that’s a unique out of home experience or a collaboration with a high profile influencer.

I’ll go first! Recently, I was at Lollapalooza in Chicago and saw the water brand Liquid Death create a “Country Club” which you had to give your email to “join” and then you could do inside where it looked like a full bar, they offered tattoos and it was air conditioned. Needless to say, the lines were long and I of course was drawn in. 

What are some creative brand campaigns or experiences you’ve seen lately?

What a great interactive experience!  Pop-ups have come a long way.

Chipotle - The Candle Makers…? 

This one requires you to read the LinkedIn post here or see Chipotle’s official post via Instagram! 

In the world of all digital experiences all of the time, Chipotle zags into a physical product. There’s a certain degree of awareness from the brand (i.e., acknowledging their iconic “water cup”) combined with understanding their core audience. 

Pretty cool to see a campaign that generates awareness in unique ways!

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