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Happy Monday Arb Members!

We're thrilled to have you at The Arboretum, and we can't wait to learn and grow together!

To kick off your journey with us, we'd love to get to know you better. Please take a moment to share a bit about yourself by answering one of the following prompts:

  • Introduce Yourself: Tell us your name, role, and what sparked your interest in social media.
  • Favorite Social Media Platform: Which social media platform do you enjoy working on the most, and why?
  • Best Social Media Campaign: Share a memorable social media campaign you've worked on or admired. What made it stand out?
  • Top Social Media Tip: What's your go-to tip for creating engaging and impactful social media content?
  • Future Trends: What do you think will be the next big trend in social media, and how are you preparing for it?
  • Learning opportunity: What are you hoping to learn and get out of this community?

Feel free to express yourself and connect with fellow members who share your passion for social media. Your insights and experiences are valuable, and we look forward to building a supportive and collaborative community together!

While you’re here, sign up and join the waitlist for our newly launched mentorship network. The next round of pairings will be begin very soon, get registered today so you don’t miss out:

Follow this link to learn more about The Arboretum Mentorship Network!

Don’t miss our upcoming events:

 

@Tracy V  @gordohts  @courtney.cheevers  @johnny.volk  @todd.stogner  @Chantal Lefeber  @GabeA  @charkmee  @david.tubb  @Maysa Alabbasi  @kaylahamahashi  @giang.le  @CCochran  @joseph.lafferty  @rabab  @brenna.wiesner  @tj.chaeee_detroit  @jamie.tescher  @amrit.dhaliwal  @Stephanie Kieninger  @rebecca.woods  @julia.keahey  @ChinechNduka  @Kumar Mudaliar  @reem.khoori  @allison.chen  @Bhawana Soni  @Angela Skees  @jason.cici  @Chris Gray  @makenzie.bowker  @jorge.ramirez  @Eser Ekici  @aj.navarro  @Kaitlin Hobbes  @Ariel Norwood  @lenka.michalkova  @AlexMoroch  @bodey.rozell  @amelia.dame  @Isaac Geiger  @desaray.bradley  @amy.arnold1006  @andrea.locorini  @interkom.team  @Kris Savvas Aylett  @gill.mccabe  @madbolt  @collin.lee  @katie.corley  @Val Caceres  @oramirez  @briana.rosado  @Jenna Craig  @markguerinnn  @makenna.tschetter  @stevenwestgate  @Elaine.F  @nicklas.poshkohani  @Jesús Roberto Pastrana García  @stutipradhan1993  @Nunu  @Heather Epstein  @Kip Reiserer  @kyle.coenen  @kristin.weber  @megan.semeraz  @jillian.goh  @SIAS Marketing Team  

Hi!

Very excited to join the Arboretum! 

My name is Giang (pronounced yang) and I am the social media specialist at CLS Health. My love for social media stemmed from the meaningful connections I have made with total strangers through the magic of a post. 

My favorite platform has to be TikTok! I love that the “rules” on TikTok differ from other platforms. It gives the creator a chance to be seen and trend without the traditional restrains of social media.

My most favorite campaign has to be “Getting to know the Doc/Brand Awareness” CLS Health is Houston Largest Physician Owned Healthcare Group. With over 160+ doctors, 33+ locations and  35+ specialities getting to know us can be cumbersome. This campaign has had some notable viral moments with our pinned posts “ENT’s of course trend” at almost 900K views and ”I was made for loving you-audio trend” at almost 900k views. 

My go-to tip would have to be, push the envelope! Most of the time brands are uneasy with doing certain trends because it might not “be professional” or “follow brand voice” or “will not be received well”, my answer to this is, people go on social media to find value or to relate. Using trends to reach the audience while staying true to branding is the way to breakout on social. 

The next big trend I see happening is no longer seeing promotion content but rather story telling. Successful content is content that feels like a friend created it, not a brand. 

I am hoping to broaden my horizon with joining this group, connecting and sharing with like minded people who understand the power of social media :)

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