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Happy Monday and welcome to The Arboretum!

We're absolutely thrilled to welcome you as we embark on our journey through the exciting world of social media together! To get things started, we can't wait to get to know you better. Feel free to share:

  • Introduce Yourself: Tell us your name, role, and what sparked your interest in social media.
  • Favorite Social Media Platform: Which social media platform do you enjoy working on the most, and why?
  • Best Social Media Campaign: Share a memorable social media campaign you've worked on or admired. What made it stand out?
  • Top Social Media Tip: What's your go-to tip for creating engaging and impactful social media content?
  • Future Trends: What do you think will be the next big trend in social media, and how are you preparing for it?
  • Learning opportunity: What are you hoping to learn and get out of this community?

Your insights and experiences are incredibly valuable, and we're excited to build a supportive and collaborative community together!

Can’t wait to meet you! While you’re here, check out some of our upcoming events:


 

​ @duquesne light @gretchen.tebockhorst @ms.emilytaylor @monica.naas @kelly.stoker @priya.ratihalli @rachel.ervin @btg56 @ella.dunicliff @Victor Mathieu @alexa.wuennemann @sam.kolabi @HenryGEORGE2465 @sabrina.sieck @Johnryan7 @olivia.windorf @elisodonnell @Lexi Verret @joe.wharton @mark.chvetsov @Christjames @jitib73515 @eatong @harryyy @jrtgasdsf @Lizkerr113 @phoenix franchise.marketing @Heidi Ash @ianina2133 @RJ Johnson @jeffstewart @sthompson84 @griffin.dobson @jerpeplow @phinesa.malroy @salma.djalal @kristin.crawford @Sonya Webb @virginia.swain @petrisor.guta @magda.jimenez @ashley.roberts @gikow56089 @AnnaPDub @julianna @UI-Spencer @megha.goel @ed.matuskey @maxo @Abigail Varner @DPuchalla @taylor.fleischner @Ranasakshi @yasojoj727 @yivib78791 @vakov12832 @reheku @peroja1507 @yapebe6974 @paul.o'connell @tebew51881 @cahani8915 @cihexip408 @pisig25128 @abby.blackmore @cexagog648 @Tomjery1234 @soxere2668 @finoyi8560 @xogejit914 @moxin64877 @marthadowney @christinebarry @adam.dell @allyson.blinkhorn @Coralie Cyr @anahita.yildiz @rhythm.foundation @marketing.ibt @christina.holbert @dominicgabriel88 @beatrice.jimenez @shelbychambliss @midflorida.marketing @jessie.rhodes @mallyannj @desirae.copeland1 @lindsay.pinter @Meredith Mitchell @davidsonhosp @ashton.white @lu.zheng @katgo @chris.chen @brittany.leventhal @dillon.townsel @Sarah Morgan @kyle.dawson @jisellewong @dianna.jinorio @lakia.robinson @brian.provenzale @mariah.morrison @lulifabregas @ksartorelli @Alyssa Wetmore @erin.keane scott @tellezsa @maddy.berner @stacy.wood @Meghan Uhrick @jordan.stevenson @julie.bicknell @emilie.oneill @stacy.thomas @Woodland Mills @Becky Day @ECook @Watchkimgo @alesia commisso @magui.de la torre @AnnaP @shopbroker @dewingthemost @jenna.johnston @samkaroll @laura.stude @Mollie Kendall @Breana D Puente @chillman @drillers shack @pekman @brian @olivia.melcher @emilee.cordes @betsy.kabaker @taran.gray @Evelyn. Bako @virginia.zoo @carlos.caban @jaclyndiaz @reese.is @ian.blair @ashleyporpora @landon.akiyama @adithya.satish @veronica.greczek @rachel.elms @hannahgarcia3 @kwatnee @olivia.hosie @leah.suwyn @cally.uhl @AlyanaS @eric.deaner @Stephanie Fitch @Delfia Valenzuela @yusmau @eva.russo @sgorski @sarahg @turkmenistan.social @rob.hinkal @pete.richardson @Ben.Ellis @alexandra.antonyuk @kirsty.kelly @brandon.mikkelsen @hayley.bowring @vca canada.marketing ops @michael.giardino @alynareiter @deanna.sposito @will.schweikert @rob.symons @hillarym @poppy.merrell @kmacejewski @stephanie.louis @amber.pike @esther.fischweicher @eric.benson @justin.anderson @dylan.reuter @Understood for all @victoria.weatherspoon @cynthia.romo @alegria.izurieta @brianna.davis @tiegst.ameha @victoria.grandal @mwatt @melanie.stolze @chelsie.craddock @Tatum @Mitzi Young @EmilyHarriss ​

 

Welcome everyone! We’re happy to have you here. While you’re new, consider signing up for the latest round of introductions with other fellow social professionals via The Arboretum Mentorship Network. Check it out:

https://community.sproutsocial.com/p/mentorship

Good morning! Great to meet you all. I’m relatively new to social media, and this is the first time I’ve had a role exclusively related to social media (as opposed to being a digital marketing generalist), so I’m excited to go all in!

Introduce Yourself: I’m Allyson, Social Media Specialist. I was once in a PhD program and thought I wanted to do the full academia thing. My first realization that I could do something else was when I started looking into UX Research, then other tech-related roles. Social media wasn’t the first thing for me, but when I landed my first digital marketing job, it became my favorite part of the day. 

Favorite Social Media Platform: At the moment, Threads! LinkedIn has been growing on me (I used to hate it, oops!), but I enjoy being part of a new social platform. When the API dropped, it was so exciting to figure out scheduling. Now, we’re still not sure what the future of Threads will look like, but it’s been a great playground for me to figure out strategy from the ground up.

Best Social Media Campaign: I once worked for a college that went through a large controversy. Although the situation was external, I had to be the face and voice of the college, and I started a campaign that blasted our socials with positive testimonials that reiterated our mission statement and reassured our community. It was popular, and someone even printed out the graphics I made! Definitely one of those once-in-a-lifetime moments.

Top Social Media Tip: Always remember your audience! It’s been tempting for me to create the kind of content I want to see, but it’s not necessarily the content that best serves the community I’m trying to build. Whenever I need a reminder, I do more social listening. I also have a couple accounts I use exclusively to scroll “as” someone in my audience. 

Future Trends: For better or worse, AI. Obviously it doesn’t have the best footing right now, but I’m eager to see how it’ll continue being implemented and regulated in digital spaces.

Learning opportunity: I just want to connect with people and learn! 

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