What’s the most important trend or strategy you think will shape the future of social media?

I think it’ll be important to merge authenticity and influencers together. I’ve been introducing influencer partnerships within my organization for the first time and I’m going after partnerships with people who already love our brand - not paying someone with 1M followers to post just to get the awareness. People are getting wise to how many paid partnerships influencers do with brands and are very intentional about their purchasing decisions, especially younger generations. We should be tapping into the people who are already bought in and genuinely want to help the brand grow and succeed because of the impact it’s made on them.

I also think that tapping into the behind the scenes (like office culture) will only continue to grow on social. People like to see how things get made. Even if it’s just the camaraderie in the office - it’s relatable and humanizes a brand.

I think the most important strategy right now is going back to basics: thinking about what “needs” to be posted. Gone are the days of obligatory holiday posts with a polished, corporate graphic. Now, it’s all about audience-first, community-building content. It requires almost a hard reset with brand identity, and I think it’s something we need to think about a lot more moving forward!

I’m also interested in understanding how to market for specific kinds of companies. Government vs private vs start up. Would love to hear more about what tactics and strategies work. I think of the things discussed, while very meaningful, cannot apply to a large government entity. 

After our exciting panel discussion, we want to hear from YOU!

What’s the most important trend or strategy you think will shape the future of social media?

Share your insights for a chance to win one of two amazing prize bundles! Here’s what’s up for grabs:

• First Prize Package: Arboretum tote, Arboretum water bottle notebook, Conversations That Connect by Brooke Sellas, Moleskin pen, and Arboretum planter.
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The giveaway is open from 9:30 AM on October 24, 2024, until 11:59 PM on Monday, October 28, 2024. Two lucky winners will be randomly selected, so don’t miss your chance! Jump into the conversation and let’s talk about the future of social media! Contest terms and conditions are here.

 

 

 

Definitely cell phone or user submitted content! Users want something they can relate to. Not everything has to be polished and shot with a professional camera. Anything that’s short and sweet will touch home for many people (and the algorithms)

Virtual reality and augmented reality are a long term trend that could change the way we create, distribute and share social media. Both the social media public and pros would be affected by a big tech shift like that.

I think the most important trend for social media will continue to be the use of video content. Videos that are eye-catching and entertaining, that leverage trending sounds/music, that are rough cut and polished, come across as authentic and real, AND have a good story-telling element -- both short form and long form (when appropriate) -- will (continue) to be a dominant trend for socials. 

Absolutely! Quality over quantity, and quality means being intentional.

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Yay! Thank you so much!!

Sticking to brand voice and what works specifically for your audience while also mixing in new trends for the trial/error piece is important. Content will never look unique unless you try new things, so keeping with the authenticity of brand voice is critical in ensuring that consumers continue to come back for your content vs. content that just looks like others!