When it comes to B2B marketing, what is your biggest pain point?

Reaching the right decision maker!

Team buy-in of it’s importance.

Connecting with our audience! I work for a B2B SaaS company, and it can often be difficult to create content that resonates with our audience when it comes to very specific areas of our brand.

Generating high-quality leads!

Trying to talk to a technical audience while staying understandable and “marketing” friendly!

Knowing how to speak to businesses of all different levels and reaching the correct decision makers within those businesses.

Buy in & also, that it is not the same as B2C when your company does both!

For me, in a B2B finserv, it’s difficult to dive into our audience’s psychographics and get to know their interests outside of an immediate customer focus with our product in mind. They’re typically shy about their preferences in a public or online setting, so we really have to dig and lean on our sales team and I sometimes feel like I’m stalking a few people just to get a high-level piece of content out that might perform a little bit better. But I appreciate the challenge in some ways. Social truly does prepare you for many things!

One of our biggest pain points is the long customer buying journey. Since we sell a service, a large portion of this service is a relationship and trust within that relationship. Our service isn’t a quick purchase or one off purchase. 

With a long customer journey, we struggle to generate strong leads that can turn into sales. We don’t sell products someone needs all the time, but they need it just when they have a particular project they’re working on.