A-B Testing on Instagram

  • 27 April 2022
  • 1 reply


There’s no built in mechanism for A-B testing on Instagram so I’d love to hear how others have approached testing on this platform. For my use case, I’m interested in figuring out how to identify the hashtags that connect us with the right audiences and create new followers. We’ve been trying with different hashtags but are finding it difficult it differentiate between when a post was simply great vs. when the right hashtags were utilized.

1 reply

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Hey @meital.caplan! I wanted to share some resources that might be helpful as you think through this! 

Want better results? Start with social testing

Hashtag analytics 101: Using the best hashtags for your social strategy