Auntie Anne’s—the beloved brand behind the soft pretzels you love devouring at the airport—is pretty funny on TikTok.
In about a year the brand has grown to over 150k+ followers, generated 2 million likes and created multiple viral moments. And it’s thanks to Bari Rosenstein, the Social Media Manager behind Auntie Anne's.
So how does she turn pretzels into interesting video content? And how can you find similar success for your brand?
Join the mind behind Auntie Anne’s herself to hear her tricks of the trade to gain new followers and build your own brand on TikTok.
Speaker:
- Bari Rosenstein, Social Media Manager, Auntie Anne's + Jamba at Focus Brands
In this webinar you'll learn:
- How to know if TikTok is right for your brand
- The anatomy of a viral TikTok
- How to get executive buy-in to launch on the network
- The framework Bari used to gain her first 100k followers on TikTok in just a year
- What KPIs to focus on and where to find them in Sprout
- Why any brand in any industry needs a TikTok strategy
- Plus, an in-depth look at Sprout's new TikTok integration
- BONUS: Exclusively for viewers that attend live—get the opportunity to participate in a Q&A session at the end, as well as receive a copy of the webinar deck.
