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Community Question: How do you strike a balance between leveraging AI-powered automation in content creation and maintaining the human touch?

  • June 20, 2023
  • 3 replies
  • 67 views
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Community! Let’s talk AI and content creation. Here’s this week’s question:

How do you strike a balance between leveraging AI-powered automation in content creation and maintaining the human touch? What aspects of content creation do you think should always remain in the hands of human creators?

We want to hear your thoughts in the thread below! 🧵

- Jonathan Z, Former Arboretum Moderator

3 replies

jono.smith
  • jono.smith
  • Level 1
  • July 10, 2023

I’m curious about this, as well. Does Sprout have an official POV or guidance on using AI for creating organic social content? I've heard of some pretty robust social media content/calendar outputs from AI, even considering brand voice samples, in the for-profit world, and curious about the application in the nonprofit sector.

Head of Comms & Digital @ Make-A-Wish America
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  • Jonathan Zuluaga
  • Author
  • Former Community Manager
  • July 10, 2023

@jono.smith You may want to also check out this upcoming event: 

 

- Jonathan Z, Former Arboretum Moderator
jono.smith
  • jono.smith
  • Level 1
  • July 10, 2023

Thanks @Jonathan Zuluaga, I will check it out. In the meantime, has Sprout published any guidance on this topic?

Head of Comms & Digital @ Make-A-Wish America
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