Community Question: How do you strike a balance between leveraging AI-powered automation in content creation and maintaining the human touch?

  • 20 June 2023
  • 3 replies
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Jonathan Zuluaga
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Community! Let’s talk AI and content creation. Here’s this week’s question:

How do you strike a balance between leveraging AI-powered automation in content creation and maintaining the human touch? What aspects of content creation do you think should always remain in the hands of human creators?

We want to hear your thoughts in the thread below! 🧵

- Jonathan Z

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jono.smith
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I’m curious about this, as well. Does Sprout have an official POV or guidance on using AI for creating organic social content? I've heard of some pretty robust social media content/calendar outputs from AI, even considering brand voice samples, in the for-profit world, and curious about the application in the nonprofit sector.

Head of Comms & Digital @ Make-A-Wish America
Jonathan Zuluaga
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Userlevel 7
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@jono.smith You may want to also check out this upcoming event: 

 

- Jonathan Z
jono.smith
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Thanks @Jonathan Zuluaga, I will check it out. In the meantime, has Sprout published any guidance on this topic?

Head of Comms & Digital @ Make-A-Wish America

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