🎥 Extend Your Brand's Reach through Employee Advocacy!

✨ Giveaway question! Thread your answer below for your chance to win!

 

 

I use our internal tipping tool to highlight when folks share content, plus we create challenges within that platform with prompts and recommendations for content to share. It only costs us a few dollars to “tip” each participant, but their networks are worth it!

My manager and I host a weekly “Social Media Office Hours” meeting for colleagues to join if they’d like to learn about our social media initiatives and our advocacy program. 

1. I conducted a mortgage lender training program this year where I provided best practices for mortgage lenders with Facebook pages.
2. We also have a Social Media Use Policy in our employee handbook that I have helped write.
3. I also have a Social Media Employee Ambassador Committee and submit a Monthly Social Media Content article in our weekly internal e-newsletter.
4. I also gave a speech in our quarterly call earlier this year that mentioned how employees can be advocates of our brand.

My colleague and I have done specific LinkedIn training for company executives, and I’ve joined all-company calls, as well as department/team calls, to share best practices for posting and engaging with others on social media. We use the Sprout Social Advocacy platform and take advantage of the “internal only” posting/messaging to share info with those folks who use it. Additionally, when we publish blog posts by one of our thought leaders or SMEs, and I alert them that the post is live, I will include a few tips/tricks/suggestions for sharing with their social networks.

✨ Giveaway question! Thread your answer below for your chance to win!

 

 

We do training with new hires and then a refresher presentation once a year for different departments 

I’m currently offering our internal thought leaders social media office hours on a monthly basis tailored around a specific topic, so that each session is targeted and the chance of participation is higher. 

In previous roles, I’ve organized a campus-wide (I worked in Higher Ed) Social Media Council that met every other month to talk through ideas, upcoming events, tips, tactics and best practices. 

Currently, I organize our company’s employee advocacy program, host a dedicated Slack channel for social media amplifications and discussions and plan to organize regular trainings for our internal brand advocates on social media trends and best practices.

Thank you so much @justin.herrick, @stephan.hovnanian and @jessie.o'donnell for this incredible event today! For anyone who missed it, here is the recording:

Here are a few questions we weren’t able to get to in the event:

• From @miranda - How have you managed sharing relevant industry article in a timely manner, avoiding content bottlenecks?
• From @ashleigh - Please share ways of incentivizing by topic as that doesn’t show in the leaderboard, for example if you wanted to have top users for sharing employer brand content that has been tagged vs. overall

• @dasle.hong asked - How do you define an active user?

These are some of the resources we shared today:

• The Power of Employees: Predicting the Best Outcomes for Brand Advocacy  - Report by Sprout Social
• Learn more about working with our Professional Services team 

Congratulations to @silvia.bacchelli for being the Giveaway winner! Keep an eye out for a DM from me to get your address!

@dasle.hong asked - How do you define an active user?

Active Users are defined as the percent of users that have logged in and interacted with the app during the designated time period. Hope this helps! :)

Thank you so much for everyone who attended or showed interest in our Employee Advocacy event! We’ve gotten several requests for the deck that was used, so I’m linking to that here. Keep the questions coming; we love geeking out about advocacy! 🤓

Extend your brand reach through Employee Advocacy