🎙 Inclusive Social - The Power of Accessible Content

This webinar was fantastic, thanks to you all! I am already an Alexa fan/follower but was able to pick up some new tips from the session. I really appreciate the input here on closed versus open captions and have passed that on to our videographer. Also, the new Adobe accessibility check tool posted in the Q&A here is so much improved over what’s existed before and what I settled on using, it will make a huge difference. I’ve really been pushing education around accessibility, also due to personal experience leading to a personal passion, and this session gave me some great stuff to report back on to really drive the why.

@AlexaHeinrich, thank you so very much for sharing your expertise with us. And thank you to @LauraPorcincula and the Sprout team for hosting and posting!

Thank you, @AlexaHeinrich for a great webinar! There were many opportunities to make social media content more inclusive that I was not aware of before, and the practical advice and resources you shared are much appreciated.

@LauraPorcincula, thank you for hosting and for sharing the recording here. Is there a direct link to the recording I could use to share it with my team who wasn’t able to attend (and aren’t on the Arboretum)?

I also wanted to share @carly.hill ‘s great article on Social Media Accessibility: 8 Guidelines to Make Social Media Posts More Accessible. We mentioned it during the event but hadn’t yet shared the resource. (Special shoutout to @lisa.rodrigo who asked for it!)

Hi @arizona.state parks, you can share the link to this page to your colleagues. We are open for anyone to join the Arboretum now!

Thank you @AlexaHeinrich and @caitlin.grogan for a great webinar. I missed the live event but just watched the recording and found it very useful. I have been on a career break to have and raise my family so stepping back into the digital world has been very overwhelming especially when technologies and social platforms move so fast so the webinar has been very useful. 

Anyway, my question to @AlexaHeinrich - I also am a team of one and I want accessibility to be an important part of the content I create. How did you get your wider team to support you and help with making all our content accessible? 

Won’t lie, it helps that I have what my father calls a “brutal” personality. I’m quite bull-headed and forceful when needed lol. But outside of that, my team was already vaguely aware of digital accessibility, but only when it came to our website and blogs, so I had a base understanding to work with. For folks who don’t have that luxury, I suggest this 4-point argument where you point out that:

• We should just care about the experience that our followers have when they engage with us online.
• Everyone will be impacted by disability at some point in the life, either through age, illness, or injury.
• Accessibility does actually have an impact on your marketing efforts and can help you reach more people with your content.
• You could face significant legal trouble if you don’t make your content accessible.

That last point usually scares people pretty well, but I normally try to use the compassionate approach first!

Happy weekend, everyone! I’m still riding a high from all of the insights from @AlexaHeinrich last week. I wanted to share some exciting alt text news for Sprout customers that you may have missed in another post on the Arb.

From @mandy.patterson :

Advanced and Premium Plan customers can now add Alt text descriptions to images in the Asset Library. By adding Alt Text, you can ensure that you're creating a more inclusive experience for the audiences that consume your content on social. 

Check out the Help Center for more information!

WOOOOOOOO! Very exciting @caitlin.grogan! 🎉