Has anyone created a LinkedIn newsletter for their company’s page? Like a weekly/or bi-weekly roundup of what has been posted, upcoming events, etc? Is it a heavy lift? (we’re a team of two)
Background: I work for a not-for-profit professional organization. Our social mainly focuses on B2C and R&D content with the occasional B2B post. Looking for new ways to engage our audience.
We created one over a year ago, and it has grown to over 17,000 subscribers. It was low-hanging fruit for us because we already had a newsletter, so we just repurposed our email newsletter to the LinkedIn Newsletter. We share stories that are not big enough to work as a single post, and we keep it to about 4 smaller stories each week. We take some weeks off during the year, but we churn out about 40 editions. It really is low-effort if you’re already doing something like this:
Check ours out on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7138941922970124288.
It’s not the most robust, but the organic analytics are fairly simple. It covers impressions, engagement, article views, and it can also tell you which subscriber demos make up your audience. It’ll also show you your most recent subscribers.
I would love to see Sprout create analytics for LinkedIn Newsletters in the future.
It’s not the most robust, but the organic analytics are fairly simple. It covers impressions, engagement, article views, and it can also tell you which subscriber demos make up your audience. It’ll also show you your most recent subscribers.
I would love to see Sprout create analytics for LinkedIn Newsletters in the future.
Hi Stefanie! I wanted to pop in to say this post inspired us to start one as a way to repurpose our blog posts. I’ll keep you posted on how it does.
I am in B2B and we have not created a newsletter but I get invited to them all the time. It seems like a good way to round up content but I wonder how many people actually take the time to read them. It sounds like a good experiment!
Hi Stefanie! I wanted to pop in to say this post inspired us to start one as a way to repurpose our blog posts. I’ll keep you posted on how it does.
Wow Julia! I love this. Yes. Definitely keep the thread updated.
Hi Stefanie! I wanted to pop in to say this post inspired us to start one as a way to repurpose our blog posts. I’ll keep you posted on how it does.
Wow Julia! I love this. Yes. Definitely keep the thread updated.
I don’t know if this will help, but we had about 85k LinkedIn followers when we launched and now have 17k subscribers for just the newsletter. It was a 20% adoption rate in one year based on the data. If those numbers hold true to your brand, you could see around 60k subscribers after your first year. Even if you make it half that to 30k, it could help when presenting this new idea to get buy-in.
We’ve been doing very well with our LinkedIn articles instead of newsletter. That can be another option to give it a try!
I have found success in LinkedIn articles and looking into the LinkedIn Newsletters. Would love any tips and following this thread.
We’ve used LinkedIn articles for repurposing some of our thought leadership type content (op eds, for the most part) and have also for a 2x month health and wellness newsletter that is emailed to subscribers. The thought leadership use case was stronger for us than the health and wellness use case for LinkedIn. I have been exploring the idea of LinkedIn newsletter, but leaning more into topics that seem to be more engaging to our LinkedIn audience. Not quite there yet, but on the radar! Will keep an eye on this thread for advice and tips.
Hi Stefanie! I wanted to pop in to say this post inspired us to start one as a way to repurpose our blog posts. I’ll keep you posted on how it does.
Wow Julia! I love this. Yes. Definitely keep the thread updated.
We’re seeing some pretty decent success. We have 2100 subscribers to the newsletter and are seeing about a 26% email open rate on average and around 10-15 website clicks each so far. We’ve also had the newsletter mentioned to some of our reps. For us, it’s a way to expand reach and repurpose some blog posts so I’m happy about this success and I’ll be interested to see how the tactic grows.
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