Social Best Practices during Events

Hey there!

I would suggest putting together a simple deck or one-sheeter that begins with some best practices and BASICS (assuming that the crowd isn’t particularly socially savvy) then providing links that go a bit deeper into the key basics you outline.  Some quick notes off the top of my head below. I hope this helps! 

Basics: 

• Benefits of being active on social during the event: connect, engage/ build relationships, thought leadership etc. 
• Recommendation for platforms and context for each (assuming twitter, IG stories and in-feed posts and Linkedin?) 
  • Provide a brief recommendation for posting cadence (IE: 5-10 twitter posts or IG stories is much different than 10in-feed IG or Linkedin posts :) 
• The difference between mentioning the event (or other linkable text) vs @mentioning 
• Participating in conversation and replying to comments
• Finding conversation to jump into via hashtags 
• Encourage them not to overthink things :) 
• Provide as many samples or mockups as possible with each key piece of info you provide to the group
• Meeting someone in IRL - > connect on Linkedin 

Event Details

• A quick guide or handy resource that outlines what hashtags and handles to consider integrating into posts 
  • Attendees and event partners/sponsors
  • Brand partners
  • Your company CEO or leadership team members
  • Speakers
  • Colleagues 
  • Event venue/geo tag
  • presenting sponsor
  • Event hashtags 
• Event Hashtags
• Typos - This is where I would usually also callout any very easy-to-misspell words or account names. Pointing it out on the early side may make people think twice and be a bit more careful/mindful when posting 
• Types of things they could post + Examples
  • Keynote speaker quotes that were compelling
  • Thoughts on different experiential activations + brand mentions 
  • Share their experience overall
    • Excitement to be there
    • Want to learn more about something or get other people’s pov? Throw a question out to the community
    • Have a great experience? Share it! ex: registration line was super fast and efficient? Rave about how great the event operations are!

If you go the slide deck route, I would include a recap/tldr slide that includes the most essential takeaways and reminders.  :)