Hi everyone!
TikTok just published a Case Study on our brand HalloweenCostumes.com (sister company to FUN.com). My Content team did a killer job cranking out a wide variety of creative to test and iterate on last year. They worked in tandem with our Paid Social team to identify wins and learns of current creative and key search terms we could hone in on for new creative. It was a great team effort and thought I’d share the Case Study with you all in case it helps you!
Some key results metrics:
- 10x ROAS
- 4.5k% increase in site visits YOY
- 2.5k% increase in purchases YOY
https://www.tiktok.com/business/en/inspiration/fun-dot-com-tiktok
Happy to answer any questions!
Di