A healthcare team’s guide to HIPAA compliance on social media

A healthcare team’s guide to HIPAA compliance on social media
Laura Porcincula
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Navigating HIPAA compliance on social media can be challenging for healthcare marketers. How can you engage with patients and share compelling stories while adhering to strict privacy laws? 

In this article, the Sprout Social team discusses strategies to balance these challenges. Discover the best practices for managing patient interactions, learn from healthcare brands that excel on social media despite regulatory constraints, and uncover the key steps to safeguard patient data.

  • Are you curious about how to craft content without violating HIPAA? 
  • Which tools can help you monitor and manage compliance effectively?
  • What are some common HIPAA violations on social media?


Dive into the article for practical tips and inspiring examples that will elevate your healthcare social media strategy.
 

Laura Porcincula (she/her)

4 replies

S
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Did y’all see the Modern Healthcare article about how the federal court is siding with the AHA on the HHS tracking guidance? https://www.modernhealthcare.com/digital-health/hhs-rule-third-party-tracking-aha-suit

Does your organization use a third-party middleware software? 

Laura Porcincula
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Hi @Sarah Davidson, yes we have been following the news in this thread:

 

Laura Porcincula (she/her)
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We’ve gone about this in two ways, being very vague (referencing them as a Patient only and only giving highlights of their story) or having them sign a media waiver. We’ve found that a lot of our patients that have inspiring stories love the opportunity to give other people hope so they sign the waiver form. But if they don’t specifically want to be shown/mentioned, we’ve just used quotes from them without referencing who they are or why they’re there. It’s worked pretty well. 

We’ve also had doctors or nurses talk about their inspiring patients, that way no one is referenced but we still get the message out. But wrangling a doctor or a nurse is sometimes really difficult lol! 

D
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Wondering if anyone has had discussions specifically about HIPAA concerns related to patient education events or opportunities that you are using Facebook events to promote? Since these are often about specific conditions, diseases or health topics I’ve had some questions about patient identification via Facebook events in particular. How do you address? Are you still using Facebook events for disease-specific patient education events, but turning off the toggle in event settings to “show guest list” in order to avoid this concern?

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