Good morning, Healthcare Hub!
With Salesforce's biggest conference, Dreamforce, coming up on September 17th -19th, I was thinking about the importance of a seamless and personalized healthcare experience.
In today’s digital age, consumers have gotten used to a smooth and highly custom buyer’s journey and now they expect that same cohesive journey that spans across multiple touchpoints, from initial engagement to ongoing care, from their healthcare systems.
This involves using technology and channels that connect patients, providers, and other stakeholders, ensuring a smooth flow of information and services.
I believe social media networks are an important part of this journey. They can ensure organizations are staying on top of trends to build awareness and engagement and address patient concerns.
As we approach Dreamforce, it might be time for healthcare companies to reflect on their current patient journey. I would love to hear:
- How well are you identifying and connecting patients with the information, resources, and care they truly need?
- What steps are you taking to create a more seamless and personalized experience?
- How is social media part of those efforts?