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Are you using social media to create a cohesive and personalized patient experience?

  • 27 August 2024
  • 1 reply
  • 13 views

Good morning, Healthcare Hub! 

With Salesforce's biggest conference, Dreamforce, coming up on September 17th -19th, I was thinking about the importance of a seamless and personalized healthcare experience.

In today’s digital age, consumers have gotten used to a smooth and highly custom buyer’s journey and now they expect that same cohesive journey that spans across multiple touchpoints, from initial engagement to ongoing care, from their healthcare systems. 

This involves using technology and channels that connect patients, providers, and other stakeholders, ensuring a smooth flow of information and services.

I believe social media networks are an important part of this journey. They can ensure organizations are staying on top of trends to build awareness and engagement and address patient concerns.

As we approach Dreamforce, it might be time for healthcare companies to reflect on their current patient journey. I would love to hear:

  1. How well are you identifying and connecting patients with the information, resources, and care they truly need? 
  2. What steps are you taking to create a more seamless and personalized experience?
  3. How is social media part of those efforts?

For those not familiar with Salesforce’s Dreamforce, this conference offers a unique opportunity to:

  • Learn from industry leaders: Gain insights from experts in healthcare technology, patient engagement, and customer experience.
  • Network with peers: Connect with other healthcare organizations facing similar challenges and opportunities.
  • Discover innovative solutions: Explore the latest tools and platforms that can help improve the connected patient journey.
  • Meet Sprout’s experts: Learn directly from social media experts how to optimize and maximize your marketing strategies by leveraging social media

 

Plus this year, attendees get to participate in Dreamfest, which is being headlined by Pink and Imagine Dragons!


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