Healthcare Marketers, are you thinking about your social strategy in 2024?

  • 8 November 2023
  • 2 replies
  • 166 views
Healthcare Marketers, are you thinking about your social strategy in 2024?
Userlevel 7
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Calling all Healthcare Arboretum Members! 

Are you thinking about 2024 and your social strategy as a healthcare social professional? 

👋 Introduce yourself

Your peers want to hear from you! Introduce yourself and share your location, background, and interests with your Arboretum peers.
 

Let us know how you’re thinking about these things as we finish out the year:
 

1️⃣ What challenges are you encountering as it relates to social results/impact?

2️⃣ What questions would you love to ask other healthcare social professionals?

3️⃣ What’s the biggest change you’re thinking about making for your social strategy next year?


Use this thread to connect, engage, and learn from other healthcare industry marketers!

arrow pointing down to thread

 


2 replies

Userlevel 5
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We’re not ‘Healthcare’ per se but Riskonnect does have a Healthcare SaaS solution for patient safety.

We’re focusing on customer testimonial video content for 2024, to demonstrate the way our Patient Safety solution has made a difference for hospitals/healthcare brands on platforms like YouTube, LinkedIn, etc.

Here’s an example: 
https://youtu.be/D_1mjnC3G4o?feature=shared

 

We’ll also be live posting from the 2023 IHI Forum event in Orlando, FL on December 10th when we meet with healthcare folks there to show them our solution. We’ll probably do a carousel and/or highlights video. 

 

Userlevel 3
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1️⃣ What challenges are you encountering as it relates to social results/impact?

connecting the dots to overall ROI - challenging if not impossible at times to do in healthcare

2️⃣ What questions would you love to ask other healthcare social professionals?

how are your adapting to OCR guidelines (assuming you help support paid social)

3️⃣ What’s the biggest change you’re thinking about making for your social strategy next year?

doing away with using links. algorithms ding this, and click thrus are low. and figuring out how to keep content within platform

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