Skip to main content
Laura Porcincula
Former Community Manager
June 16, 2025

Meet Your Fellow Higher Ed Social Pros – Let’s Connect!

  • June 16, 2025
  • 31 replies
  • 781 views
Meet Your Fellow Higher Ed Social Pros – Let’s Connect!

🎓 Welcome, Higher Ed Social Pros! Let’s Get the Conversation Started

We’re so excited to have you here in the Higher Education Hub—a dedicated space just for social media professionals working in colleges, universities, and everything in between.

To kick things off, let’s get to know each other a bit:

Drop a quick intro below!

  • Where do you work and what’s your role?

  • What’s one thing you love (or find uniquely challenging) about social in higher ed?

  • Bonus: What’s your school's mascot? 🐾

This group is here to be a collaborative, supportive space where we can talk about things like navigating approvals, student engagement, campus crisis comms, content ideas, or just the realities of working in such a fast-paced, high-stakes industry.

We’ll be sharing discussion threads, resources, and event invites soon—so stick around and jump in!

Looking forward to learning from all of you 💬👇

31 replies

shuchitapoddar
Tagged Tendril
June 16, 2025

Hi!

  • I work in the Office of Admissions at the University of Iowa as a Communications Coordinator with a primary focus on social media management. 
  • Something I love about social in higher ed is the energy and community vibe where I get to showcase what makes campus unique every day.
  • Herky the Hawk!! 
Shuchita
vmfranco
Seedling
June 16, 2025

Hi there! Excited to see this new hub exist!

  • I work in the Office of Development and Alumni Relations at University of Delaware as an Associate Director, Digital Marketing!
  • Something that I love and also find as a challenge, is that by marketing on social media to alumni we have audiences from all walks of life, whether they just graduated last month or are celebrating their 25th reunion! 
  • Our mascot is YoUDee, the Blue Hen, a member of the Mascot Hall of Fame! 💙🐓
Seedling
June 16, 2025

Hi! So excited to be a part of this group!

  • I work in the Office of Admissions at Florida State University in Tallahasse, FL as the Social Media Marketing Manager!
  • Something I love is how each day is different and I get to be creative with my work. One thing I find challenging is, well, everything! 😂 I just recently made a career switch from K-12 education to pursuing a career in the marketing world. I am loving it all, but very grateful for groups like this to learn from as I have SO much to learn! 💛
  • Florida State Univeristy athletic teams are all called the “Seminoles,” but our mascot is Chief Osceola and Renegade--who ride to the center of the football field with a flaming spear and plant it into the ground! Such a cool tradition! Here’s a quick video if you’ve never seen them! 😁
Seedling
June 16, 2025

Hi everyone! Happy to be part of this space.

  • I work at UNLV School of Nursing as the Director of Marketing and Communications.
  • Social in higher ed can be so fun when you’re trying out fun trends to relate to students, but at the same time, it can be challenging when you have to remind yourself, “How does this benefit their experience?”
Seedling
June 16, 2025

Hello Higher Ed Hub! 

  • I am the Content Strategist at the University of Indianapolis (private university on the southside of Indy). I write feature stories for our publications, manage our social media channels, and more! 
  • One thing I love about working in higher ed is being able to connect with so many inspiring, talented people, from faculty and staff to students and alumni around the world. However, having all of these different audiences makes it challenging to create engaging content, especially for social media. 
  • Grady the Greyhound (and, yes, I get to work in the same office as him)!

 

Seedling
June 16, 2025

Hi, everyone! So excited to be part of this community.

  • My name is Abbey O’Brien Barrows and I oversee the flagship social media accounts at Kennesaw State University in Kennesaw, Georgia (northwest of Atlanta). We are a large, suburban institution with about 48,000 students!
  • I love that higher ed social media has so many audiences - which is also a unique challenge. Prospective students, to current students, to faculty researchers, to donors, etc… 
  • We are the Owls and our mascot’s name is Scrappy!

 

shuchitapoddar
Tagged Tendril
June 16, 2025

Hi, everyone! So excited to be part of this community.

  • My name is Abbey O’Brien Barrows and I oversee the flagship social media accounts at Kennesaw State University in Kennesaw, Georgia (northwest of Atlanta). We are a large, suburban institution with about 48,000 students!
  • I love that higher ed social media has so many audiences - which is also a unique challenge. Prospective students, to current students, to faculty researchers, to donors, etc… 
  • We are the Owls and our mascot’s name is Scrappy!

 

I love your social media channels, especially during the Dec Days campaign! 

Shuchita
regina.rodriguez-martin
Tagged Tendril
June 16, 2025
  • I’m the Communications Coordinator, Sr. for the radiology department of Northwestern University

  • I love being in an office full of M.D.s, and physics and biomedical engineering experts. 

  • Mascot: the Wildcats 🐾

Seedling
June 16, 2025

Hi!!

 

  • I’m the Community Relations Specialist in the continuing education department at Toronto Metropolitan University. I work mostly on organic social + content production
  • Our courses are mostly online so I love getting to meet with people in different walks of life/professions + telling their stories on and offsite which is different from working mainly on campus
  • Mascot: Frankie the Falcon 🦅
Seedling
June 16, 2025

Hi everyone! I’m excited to chat with you all. My name is Haley, and I am the communications officer for the University of Kentucky’s College of Design. I think one of the most unique aspects of higher ed social management is the amount of audiences that our socials have to cater to. From alums who know all about the College to prospective parents/students who are just meeting us, there has to be a fine balance in the content we put out. Here at UK, our mascot is the Wildcat (right) ! Fun fact: there is also a more kid friendly version of the Wildcat named Scratch (left). UK is also my alma mater, so go CATS! 🐱💙