This is one of my favorite questions to cap off a year.  What do you want to leave behind in 2023? AND  What are you excited to do more of/start in 2024? These can be personal to your situation or the industry as a whole.

Ok I’ll go first to get everyone going….

What I want to leave behind is more broadly for the industry as a whole - I want to see social break out of it’s silo and I don’t want people to think of it as an after thought. Also, companies need to invest in experienced social experts! If you want to leverage social in a major way for your brand you can’t expect one person with a few years experience to come in and conquer the world on their own - it isn’t fair to them. 

I want to see more social first content being used beyond just organic social. Use it in paid (not just paid social), newsletters, emails, etc. The sky is the limit. If constructed well, your social team may be the most connected to your customers so the content they have the ability to create can resonate with customers in varying places and ways.