🏳️‍🌈 🏳️‍⚧️ Celebrating Pride: Inclusivity in Social Media and Beyond

✨ Giveaway question! Thread your answer below for your chance to win!

Taking webinars like this one!

I try to operate from a place of curiosity as much as possible. Listening first lets me understand better where people are coming from or seeking.

Working for an academic library, I’ve been paying a lot of attention to the book bans that have been happening across the country with our public counterparts and trying to create content to counter that. 

To stay socially relevant, I prioritize creating inclusive content wherever possible. Working in healthcare marketing, being aware of the gender and sexuality spectrum informs how to write relevant, inclusive copy.

At my company, I have also championed all employees adding pronouns to their email signatures.

1. Educating myself in terms of LGBTQI+ from a personal and professional point of view
2. Analyzing the brands I work with in order to see how G.E.I might fit within their strategies
3. Auditing the initiatives, actions and plans my brands have in order to establish an approach that feels real, empathic and non-rainbow-washer
4. Implement strategies that focus on the people, their important role in companies and communities

My team & I have a group Slack channel where we coordinate with our Employee Resource Groups and Senior Leadership Team about social events. We always have a discussion about the impact our social & external content could have on our audiences before we post about issues or events. This group provides us with a dedicated space to chat openly about what’s happening in our world and helps all of us brainstorm to make sure we’re staying up to date and relevant with our external comms, including social media.

Giving a voice to our people instead of speaking from the brand - so during Pride month this means passing the mic to our LGTBQ+ community members and allies to tell us what Pride means to them. 

To stay informed I always strive to learn more through attending webinars, reading books and articles, and following other communities on social media. 

Will a recording of this be shared out? I came in at the Q&A; loved the conversation, and would love to listen to the rest! Thanks so much! HAPPY PRIDE!