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Former Community Manager
July 18, 2023

Community Question: 2024 Predictions

  • July 18, 2023
  • 24 replies
  • 494 views

Community, we want to hear your thoughts!

What are your predictions about how social media marketing will look in 2024, and how SMMs will need to adjust?

Answer the question in the thread below for a chance to win a 16.9oz Bell Echo Bottle, Modern Daisies Kit and a Port Authority Document Tote. 

    24 replies

    sara.miller
    Seedling
    July 18, 2023

    I am curious to see which platforms make it to 2024. I don’t know if Threads will still be around and talked about as much as it has been lately. I do think Twitter will make a comeback in 2014 and text-centered platforms will continue to come second to video platforms like TikTok.

    michaelajo20
    Seedling
    July 18, 2023

    Niche, niche, niche! Microinfluencers and tailored communities will continue creating relevant/suggested content, and it will continue to be prioritized over chronological feeds. Really seeing this come to life with Instagram’s latest algorithm updates (and my TikTok feed) recently. 

    With social platforms being used as search engines, keywords will be huge. Brands will really hone in on the caption writing with the help of AI tools. 

    Related: I feel like hashtags are on their way out, like for real this time. Threads’ lack of hashtags seems intentional. 🤔

    Former Community Manager
    July 19, 2023

    🏆 Congratulations @brittany.weinzierl! You’ve been selected as the winner. Look for a private message from us.  

    - Jonathan Z, Former Arboretum Moderator
    Seedling
    July 19, 2023

    Thank you so much! So exciting! and so much great information from yesterday’s recording!