e.l.f. & Dunkin Collaboration - An unlike pair

I wanted to share this recent blog article about e.l.f.’s and Dunkin’s collab. What really stood out to me was the unlikely partnership here and how they build such a strong campaign around it.

Take a read: https://sproutsocial.com/insights/brand-collaborations-101/

Are there other collabs you’ve seen that we’re a unlikely pairing?