Hi @melissa.chelist! This is a great question. 

I’d love to learn a little more about how your influencer campaigns work, and what network your influencers are on? Sprout has Social Listening you can add to your plan which is a really great way to track posts on both Twitter and Instagram using a unique hashtag. If you want to learn more from one of our team members you can request a demo here. 

I would love to hear from others here as well to see how they are tracking influencer content?

@melissa.chelist if influencers are a large part of your strategy and you’re investing in them consistently, I highly recommend investing in an influencer platform like Tagger. Influencers can authenticate into the platforms so you get all data pulled in automatically and updated ongoing if a post grows. There are other platforms that do it as well if you don’t need the full workflow system of Tagger but it’s great. You can discover creators and then work with them through it to review content, etc. 

We use CreatorIQ for all influencer tracking. Once they hit our socials, we use metrics on the actual posts( Static/Stories/Paid)  which is from META Paid and/or SS/Social Outlets. Then we add it all into our own template in Sheets for QBRs/weekly reporting.