Following! I’m new to the industry as of this past month and am still learning about it. However, we’re planning on rolling out Sprout’s social listening feature and I feel like the competitor section (like seeing what our competitors are doing) will really help us set benchmarks. 

Hi @rebecca.mcneill and @lyndsay.nielsen!! Introducing you to @abby.jackson who is also in the manufacturing industry to see if you all can learn from each other.

Thank you @LauraPorcincula!

Hi @lyndsay.nielsen and @rebecca.mcneill!

Welcome to the wonderful world of manufacturing. Benchmarks take time to establish, in my experience. And while manufacturing is a huge industry I encourage you look deeper into the business topics/division and consider what is is your business manufactures. I think by narrowing down those topics you can get a better understanding of the audiences involved and their needs. For example, at Jabil we have benchmarks based on divisions - automotive, smart home, retail, etc. Happy to chat more!

Thanks!

Hey, @abby.jackson, this is a great idea! So, for example, are you benchmarking, say, “automotive manufacturing” against the “automotive industry” in general?