A federal law banning TikTok in the US is set to go into effect on January 19, 2025. Current reports say that TikTok plans to completely shut down its application in the US after the ban takes effect, impacting both individuals and businesses.

If you manage a community or brand/s based in the US—or have a strong follower base in the US—you will need to reevaluate and diversify your network strategy immediately. The ban will require marketers to pivot, adapt quickly and make room for experimentation.

Read this article to learn the 4 steps you can take before January 19 in light of the US TikTok ban, along with some ongoing considerations for adjusting your social strategy.